Maersk to “think inside the box”
Maersk is determined to take a less adversarial, data-driven approach to managing reefer cargo liability.
In a key note address at last week’s Cool Logistics Global conference in Rotterdam, Thomas Eskesen, head of reefer management at Maersk Line, said: “It is time for us to work another way and that means thinking inside the box. We have to identify the root causes of any problems that occur, for example a damaged cargo of perishable products, and that means analysing all of the data and then basing settlements on the facts. I genuinely believe this approach can lead to happier customers and can improve the cold supply chain by helping to prevent similar problems happening again.”