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Cool comments: What to do when volatility is the new normal for reefer trades

Ahead of this year’s 7th Cool Logistics Global conference, the Cool team sat down with Thomas Eskesen, outgoing global head of reefer business for Maersk Line and Founder of Eskesen Advisory, to talk about defining moments, game changers, volatility and the importance of Plan B.

Thomas, you spent nearly 10 years at the helm of Maersk Line’s reefer business. Looking back, what would you pinpoint as the most significant changes for the reefer sector during the last decade?

It was a defining decade in many ways and such a privilege to have been involved. If I had to choose two central issues, the first would be the way that the business model changed for most customers. The large growth in reefer containers gave companies – and by extension perishable trade as a whole – far more opportunities to connect the world. A small grower in, say, Peru could suddenly access new markets anywhere in the world.

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